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The Power Struggle For the Cable News Network Shows How Dysfunctional American Media Now Is.

Late Thursday, as rumors swirled concerning the Brown University gunman, the network's Kaitlan Collins used social media, pointing out the conflicting information and pointing viewers to her network’s 9pm newscast.

Even though CNN is certainly not a impeccable news source, her words rang true for numerous observers. It stands as one of the broadcasters where there exists fact-based and mostly reliable reporting – especially during breaking news situations like the one developing near a New Hampshire storage facility.

A Vulnerable State During a Business Tug-of-War

But the news network, now 45 years old, finds itself in a precarious state as two massive media empires battle over ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the fate of CNN has been drawn into a high-risk game of corporate ownership, instead of as a question of what serves the information-seeking public.

“Here is one more case of the profound systemic issues with roots in many years of regulatory actions,” said Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the University of Pennsylvania.

The debate about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a larger point.

“The narrative is crafted as a corporate drama with powerful individuals as the protagonists, but there is hardly any discussion of the common good,” Pickard explained.

The Additional Layer: Political Influence

This situation is further muddied by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his primary “fake news” antagonist.

Recall the chants of “CNN sucks!” at Trump's rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in official meetings.

Trump now claims that CNN needs new ownership. Many see this as a desire for ownership that will shield him from journalistic oversight. That is one reason why he appears to support Paramount Skydance, which has made a hostile bid.

There is a basis to like that suitor more. For one thing, it is controlled by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently installed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.

A Future of Further Instability

Significantly, if Netflix is successful, CNN and other cable outlets would first be separated into a independent unit. This might be a relief to many at the network, but it’s not exactly a guarantee of stability. That arrangement could set up CNN for another sale. It never ends.

According to Timothy Wu, much of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance recently argued that competition laws should disallow both deals.

“Each proposed deal would be detrimental to the country, and both should be challenged by anti-trust authorities,” Wu argued.

The Core Issue and a Way Ahead

No matter the outcome with this particular battle, the larger issue endures.

“The present media landscape is a highly system hostile to democracy, but we must resist the belief that change is impossible,” Pickard said. Policy decisions – originating in the 1930s and 1940s – helped to create this overly commercial monster, and new policy decisions can fix it.

Can reform occur in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Reform is very unlikely now, but that is not to say it will not happen in the future.

Policies that support independent news organizations, reinforce local journalism, fund public media, and prohibit the concentration of media power in a handful of hands are not only possible – they are vital for a healthy democracy.

In the world of media ownership, size does not equal quality. And news organizations like CNN shouldn’t be pieces in the most recent corporate chess match.

About the author

Lauren Collins

Elena Vance is a seasoned business strategist and networking expert with over 15 years of experience in corporate leadership and entrepreneurial ventures.

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